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Monday, 11 October 2010

Herding Cats - Happy Inside

If like me you love cats, then you'll love the Ikea television advertisment featuring them. The brain child of Mother London Ad Agency.

"The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort," said Feh Tarty, creative director at Mother. "So we released a hundred cats in to the Ikea Wembley store, for real, to see where they went and what furniture made them happy."

If the video fails to load, please watch it here.

If the video fail to load, please watch it here.

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